The wide-ranging deal sees Believe become a distribution partner and shareholder of Germany-born Nuclear Blast – one of the biggest existing label brands in rock music. Company founder Markus Staiger also remains a shareholder.
Founded by Staiger in 1987, Nuclear Blast is home to bands such as Nightwish, Slayer, Sabaton, Blind Guardian, Tobias Sammet’s Avantasia, Accept, In Flames, Lamb of God and Dimmu Borgir.
Nuclear Blast runs offices in Germany, the UK and the US, and previously partnered with Warner’s ADA for distribution.
“NUCLEAR BLAST HAS THE MOST PRESTIGIOUS ROSTER OF HARD ROCK AND METAL ARTISTS IN THE WORLD.”
THORSTEN FREESE, BELIEVE
In a joint statement, Believe and Nuclear Blast said their new ‘strategic alliance’ would ‘use [our] combined capabilities… to further strengthen the services rendered to artists and develop new artists’.
Thorsten Freese, Managing Director of Believe Digital Germany, said:
“Nuclear Blast has the most prestigious roster of hard rock and metal artists in the world. These artists are served by a team of passionate and dedicated staff.
“Because we share this passion and dedication, we are very excited to establish this alliance with Nuclear Blast and service the careers of their artists and develop new and exciting talents with their team.”
Markus Staiger, founder and CEO of Nuclear Blast:
“We have known for a long time that we needed to respond to the changes in the music industry. We are also aware that we need to move away from the idea of conventional collaborations in order to continue to be a world-class force, especially in the digital market.
“We have found the ideal partner with Believe Digital to lead Nuclear Blast and its artists into the future”.
To drive the new-look Nuclear Blast, Markus Staiger has appointed Yorck Eysel and Marcus Hammer, who have been running day-to-day operations at Nuclear Blast for several years, as Managing Directors.
Gerardo Martinez will continue to run Nuclear Blast USA, as will Mark Palmer in the U.K.